Great Message, Terrible Marketing

In case you want to listen in on the second half of the teleseminar series I wrote about on April 16, the organizers increased the number of people who can participate.

And if you’d like to buy recordings and transcripts of the series, here’s a tip: They cost $79—but only the first time you log in. The next time you log in, the package costs $99. If you already logged in once and didn’t buy, you can sign up again with a different e-mail address and still get the $79 price.

Unfortunately, it took reading through a bunch of hype and doing some sleuthing to find this out. Honestly, I’m put off by the hard-sell approach the organizers are taking. I’ve urged them to communicate more clearly, concisely, and gently in the future, providing all information about pricing up front.

Despite the high-pressure marketing, the series looks excellent, with some great presenters. And the message they’re trying to spread bears repeating: Society is moving from a moral model of ADD to a medical model, but it’s time to move further, to a more strength-based approach.

I hope the marketing doesn’t turn people off from the message.

Again, here’s where to sign up: http://www.unwrappingthegiftofadd.com/?vip=13.

Comments

[Sharon]

I was really turned off by their marketing, too. It makes me distrust the presenters, and makes me doubt the quality of the content. I'm sorry to write this, because I am a huge proponent of a strength-based approach to ADHD, and that society needs to accept greater diversity of people rather than trying to make people fit into society's narrow box.